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Brand identity for product design duo; Tom and Maya . Creating a language that reflects their distinct styles and philosophies and would also be as dynamic and thoughtful as the objects they design.
TOMAYA
2023
BRAND INDENTITY
PROJECT SPEC
OSCO LONDON
Project Type
Rebrand
Services
Brand Design
Brand Architecture
Kinetic Motion Design
Website UI/UX
Industry
Product Design
Packaging Design
Design Services
Services
Brand Design
Kinetic Design
Print / Formatting
Website Build
Social Media Assets
Brand Story
We worked with Tomaya to develop a brand identity that captures the balance between their dual perspectives - technical and poetic, structured and intuitive. Our role was to create a language and visual presence that reflects their quiet design philosophy, while giving space for both personal objects and collaborative work to sit side by side. The result is a brand that feels as intentional and human as the objects they bring to life.
Logo/ brand mark
The Tomaya brandmark is a visual study in duality - a circle and square morphing into one, capturing the meeting point between contrast and cohesion. Inspired by the optical work of Kōkichi Sugihara, the mark plays with perception and balance, reflecting Tom and Maya’s unique partnership: technical and intuitive, precise and poetic. It’s a quiet illusion - a form that shifts depending on how you view it - much like the objects they design, which reveal their depth through use, interaction, and time.
Design language
Tomaya’s design language is calm, intentional, and quietly expressive. Instrument Sans brings a subtle geometry that reflects the studio’s thoughtful approach, while a minimal palette of black and soft grey provides a neutral foundation. An orange accent adds just the right amount of warmth - a quiet nod to intuition and unexpected detail.
Brand Story
We embarked on an ambitious project to redefine OSCO, a bold collective in the tattoo, piercing, and laser removal industry. The task was to craft a completely new brand identity that reflects OSCO’s evolution and resonates with a diverse, expressive audience. Our focus was on capturing the artistry, individuality, and commitment that OSCO brings to every story.
Brand Story
We embarked on an ambitious project to redefine OSCO, a bold collective in the tattoo, piercing, and laser removal industry. The task was to craft a completely new brand identity that reflects OSCO’s evolution and resonates with a diverse, expressive audience. Our focus was on capturing the artistry, individuality, and commitment that OSCO brings to every story.
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