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Crafting multiple brand touchpoints from the ground up that reflect elegance, timelessness and introduce a new line of EV charger that are more of an extension of your home, not just your car.
Simpson & Partners
inspired by nature, a new era for electric vehicle chargers.
PROJECT TYPE ¹
SERVICES ²
INDUSTRY³
YEAR⁴
BRAND IDENTIY
BRAND DESIGN
BRAND ARCHITECTURE
PRINT / PACKAGING
VIDEO PRODUCTION
UI / UX / MOTION
ENERGY / TECHNOLOGY
2022 -23
Based in the cotswolds; Mandy & Dave wanted then brand’s look to have an element of heritage and nature rather than blending in with the endless other tech brands out there. Each charger is make in the UK at the HQ with a lot of craft, purpose and safety in mind.
[OVERVIEW]
The harmonious blend of typography and colour palette eloquently narrates the story of tradition meeting technology. Ivar Display Regular and Futura PT Demi, symbolising heritage and innovation respectively, are complemented by a colour scheme that marries earthy, natural tones with vibrant, contemporary hues. This thoughtful combination paints a picture of a brand rooted in timeless craftsmanship yet boldly stepping into the future of technology.
[DESIGN LANGUAGE]
Our task was to craft packaging for Simpson & Partners that stands out in the tech world, blending nature and heritage into its design. This approach not only differentiates their EV chargers as an elegant, sustainable choice but also elevates the user's unboxing experience, reflecting the brand's commitment to quality and environmental consciousness.
[PACKAGING / PRINT]
The S&P umbrella is made up of a structure of strategic units and technologies that required a careful design approach to maintain brand cohesiveness whilst creating micro-identities that can also thrive independently. The smart home energy manager is a proprietary technology, and the business series is the B2B extension.
[BRAND ARCHITECTURE]
We continue to work closely with the S&P team, outputting video, campaign media, packaging design for new products and supporting in motion graphics and ever evolving brand design needs.
[WHERE WE ARE TODAY]
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