What Do You Need to Launch a Brand? (Design, Strategy & Film Checklist)

Launching a new brand - whether it’s a product, startup, or service - is exciting. But figuring out what you actually need to get it off the ground (and into people’s heads) can be overwhelming. Logos, websites, tone of voice, motion graphics, founder videos… where do you start?

In this guide, we break down exactly what you need to launch a brand in 2025 - from the must-haves to the often-overlooked - all with clarity, not chaos.

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1. Start with Strategy

Before any visuals come into play, strong brands start with structure.

You need:

• A clear brand purpose

• Audience and competitor research

• Brand positioning and messaging

• Tone of voice

• Brand architecture (especially if you have multiple offerings)
  

These elements guide every creative decision. Without them, you’re designing in the dark.

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2. Build a Complete Brand Identity

This is more than just a logo. This is more than just a logo. One more time for everyone in the back. This is more than just a logo.

You need:

• Logo suite (main logo, submarks, etc.)

• Colour palette

• Typography system

• Visual language (layout styles, iconography, etc.)

• Brand guidelines

Strong design creates consistency. It also builds trust faster - essential when you're new to market.

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3. Design Your Key Touchpoints

Where will your audience first interact with your brand? That’s where design needs to shine.

You might need:

• Website design (UI/UX)

• Packaging or product design

• Pitch decks or investor materials

• Social media templates

• Email design

Your touchpoints should match the tone, values, and story of your brand.

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4. Add Motion & Film to Tell Your Story

Static assets build presence - but film builds connection.

You should consider:

• Brand launch film

• Founder video or story piece

• Product explainer animation

• Social campaign content

Video helps your audience understand not just what you do, but why it matters.

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5. Plan for Growth from Day One

The strongest brands aren’t just made for launch - they’re built to last.

Set yourself up with:

• A scalable design system

• Editable templates for your team

• Strategic brand guidelines

• A creative partner that can grow with you

  
  

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Want It All in One Place?

At VMV.STUDIO, we build brands from scratch - strategy, design, film, and everything in between. Our clients come to us with a vision and leave with a fully formed identity that looks, sounds, and moves like it belongs.

We offer:

• Project-based branding (from £16,000)

• Tether monthly creative support (from £4,000/month)
  

Whether you're just starting out or levelling up, we’ll meet you where you are.

Let’s build something together →