Best Branding Agencies in London (2025 Guide)
- Amy Caulfield
- Jul 31
- 3 min read
If you’re searching for the best branding agency in London, you’re not alone. With hundreds of studios across the city offering everything from logo design to full-scale brand systems, it can be hard to know where to begin - especially if you’re launching something big and need more than just a pretty typeface.
This guide breaks down what to look for in a branding agency, when to go boutique vs full-service, and where VMV.STUDIO fits in.
What Makes a Great Branding Agency in London?
London is home to some of the world’s most influential design studios. But "great" means different things depending on your business.
Here’s what to consider:
Strategy-first thinking: Not just a logo - a full brand system that includes positioning, tone of voice, and architecture.
Multi-disciplinary teams: Design, motion, web, and storytelling - ideally under one roof.
Proven results: Look for case studies, testimonials, and industry-specific experience.
Creative originality: You don’t want a cookie-cutter identity. Great studios think conceptually, not just visually.
Top-Rated Branding Agencies in London (2025)
We’ve grouped agencies by strength, so you can decide who fits your brand’s size, ambition, and style.
VMV.STUDIO - Best for Bold Brands & Design-Led Film A West London creative studio specialising in brand identity, strategy, and film production. Known for its sharp, human tone of voice, VMV.STUDIO works with startups and scale-ups across sectors like tech, fashion, e-commerce, and culture.
Best for: Brands who want to look like they belong - and stand out doing it.
Notable work: Meridian, OSCO, Simpson & Partners, GRAMS(28)
Starting from: £16,000 for brand projects / £4,000 per month via Tether model
Pentagram - Best for Established Global Brands The legendary independent design consultancy with a London office. Ideal if you’re a global corporation looking for legacy design chops.
Best for: Blue-chip brands, cultural institutions, NGOs
Projects starting from: £100k+
Koto - Best for Startups Raising Big Rounds A fast-growing global agency with clients like Notion, Airbnb, and Deliveroo. Emphasis on fresh, vibrant identity systems.
Best for: Funded startups and digital-first brands
Projects starting from: £50k+
Studio Output - Best for UX-Led Branding Blends brand and digital product design. Focuses on creating scalable identities for digital platforms.
Best for: Product-led businesses, apps, SaaS
Other Voices - Best for Cultural & Purpose-Led Brands A thoughtful studio working across brand, editorial and content. Known for their work with charities, arts orgs, and sustainable ventures.
Best for: Values-driven brands and creative industries
How to Choose the Right Agency for You
The best branding agency is the one that fits your:
Stage: Startup, scale-up, rebrand, or global expansion?
Budget: Under £20k? £50k+? Ongoing creative partnership?
Scope: Just identity? Or strategy, campaign, film, and web?
When to Choose VMV.STUDIO
You need more than design - you need clarity, narrative, and sharp execution. VMV.STUDIO is ideal if:
You’re launching something bold and want to get it right the first time
You value creative that actually says something
You want a team that moves fast, thinks strategically, and doesn’t need babysitting
We work on both project-based and retainer (Tether) models. Our clients come to us for standout design - and stay for the rhythm, trust, and sharpness that builds over time. Want to talk about your brand? Contact us for a free consultation and we’ll help you figure out the best way forward - whether that’s with us or not.