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A fresh identity for OSCO, a collective offering tattoos, piercings, and laser removal. A modern studio experience where artistry meets self-expression, designed to elevate and support each unique story.
OSCO Studio
a whole rebrand for a collective of tattoo artists.
PROJECT TYPE ¹
SERVICES ²
INDUSTRY³
YEAR⁴
REBRANDING
BRAND DESIGN
KINETIC DESIGN
PRINT / FORMATTING
WEBSITE BUILD
SOCIAL MEDIA ASSETS
TATTOO, PIERCING, LASER REMOVAL
2024
We embarked on an ambitious project to redefine OSCO, a bold collective in the tattoo, piercing, and laser removal industry. The task was to craft a completely new brand identity that reflects OSCO’s evolution and resonates with a diverse, expressive audience. Our focus was on capturing the artistry, individuality, and commitment that OSCO brings to every story.
[OVERVIEW]
In reimagining OSCO, we dove deep into the brand’s roots with founder Nick, uncovering the personal stories, passion, and artistry that shaped it. Nick’s vision was that OSCO should feel like a space where individuality and creativity can thrive. The design process became a true collaboration, merging Nick’s legacy with a fresh, elevated aesthetic that reflects OSCO’s bold yet welcoming spirit. The result is a brand that honours its origins while embracing new possibilities for expression and community connection.
[BEHIND THE DESIGN]
BEHIND THE DESIGN
[CHALLENGE]
Transforming OSCO was about honouring its heritage as “The Old Stables” while creating a forward-facing brand that could resonate with a modern audience. The challenge lay in balancing its deeply rooted identity with a bold new vision, one that reflects the evolving needs of its community and the expanded services of tattooing, piercing, and laser removal.
[DESIGN LANGUAGE]
At its core is the three-dot motif, inspired by the symbolic three-dot tattoo, which reflects OSCO’s pillars of tattooing, piercing, and laser removal. This motif flows through the logo, typography, and visual assets, creating a cohesive and recognisable identity.
Old Logo
New Logo
Tattoo Regret?
Get that sh*t removed.
The image direction for OSCO captures raw authenticity and artistry, focusing on real people and the craft behind tattoos, piercings, and laser removal. Candid shots and close-ups highlight intricate work, while natural lighting emphasises texture and detail. The visuals reflect OSCO’s ethos of individuality, community, and self-expression.
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