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An all new brand for Spinlaunch's satcom division; Meridian Space, launching a new era of connectivity via fixed track orbit satellite constellations.
MERIDIAN SPACE
2024
BRAND EXTENTION
PROJECT SPEC
OSCO LONDON
Project Type
Rebrand
Services
Brand Design
Brand Architecture
Kinetic Motion Design
Website UI/UX
Industry
Satellite Communications
Aerospace technology
Services
Brand Design
Kinetic Motion Design
Website UI/UX
Brand Story
We partnered with SpinLaunch to create a new parent brand that could carry its growing satellite and orbital launch operations. The result was Meridian, a bold, scalable identity built to reflect next-gen engineering while staying clear, credible, and accessible to enterprise clients. From positioning to full visual system, the brand was designed to orbit around clarity, ambition, and real-world application.
Logo Build
The Meridian mark is built around the idea of fixed motion, a ribbon-like “M” that loops with the controlled path of an orbital track. Its form nods to both engineered precision and the physical materials behind space tech, with a subtle reference to Kapton tape: the high-performance, gold-toned polyimide used in satellites. Designed to scale, the mark balances softness and structure, feeling at once technical and intentional.
Brand Systems
The Meridian system uses a cubic, grid-based design language inspired by satellite panels and modular infrastructure. Iconography follows a strict 13x13 grid for consistency and clarity. Typography pairs the clean utility of DM Sans with the sharper edge of Chakra Petch, used selectively to highlight data and detail.
Design Language
The design language strikes a balance between engineered precision and brand clarity, built to resonate with enterprise clients across aerospace, defence, and telecoms. Visual elements like orbit lines, Kapton yellow accents, and structured grids create a system that feels technical yet accessible, capable of flexing across both high-level comms and deep product detail.
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