top of page
Brining the story of Ai and the next leap to life with cinematic film to showcase the technological prowess of a new workplace dynamic empowering engineers at heart.
L&T Technology Services
seamlessly personifying the next leap in Ai.
PROJECT TYPE ¹
SERVICES ²
INDUSTRY³
YEAR⁴
COMMERCIAL CAMPAIGN
CREATIVE / ART DIRECTION
SET DESIGN /STYLING
PRE-PRODUCTION/ CASTING
VIDEO PRODUCTION
MOTION / POST PRODUCTION
TECHNOLOGY /ENGINEERING
2023
A hearty tale of human ingenuity and the seamless collaboration between a modern workforce and artificial intelligence - an ever evolving story in today's world. We wanted to depict and personify AI in the most natural way possible, highlighting the new era technology we're standing in, and our willingness to embrace the change.
[ABSTRACT]
From strategic location selection and precise casting to the coordination of a skilled production team including director, cinematographer, and set design, every aspect was meticulously managed. This harmonious blend of technical skill and creative vision resulted in a visually captivating campaign that authentically represented the campaign purpose.
[PRODUCTION]
BEHIND THE SCENES
#thenextleap
Collaborating with a capable composer and lyricist, we created a bespoke soundtrack that not only complemented the visual narrative but also enhanced the emotional resonance of the campaign. The colour grading was executed with precision, using subtle hues and tones to underscore the mood and theme of the story. This careful attention to auditory and visual details resulted in a more cinematic and storyful piece.
[SOUND & COLOUR]
music and lyrics by Sarvagya Sharma & Ujjwal Lawania
bottom of page