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Brining the story of Ai and the next leap to life with cinematic film to showcase the technological prowess of a new workplace dynamic empowering engineers at heart.
L&T TECHNOLOGY SERVICES
2023
COMMERCIAL CAMPAIGN
PROJECT SPEC
OSCO LONDON
Project Type
Rebrand
Services
Brand Design
Brand Architecture
Kinetic Motion Design
Website UI/UX
Industry
Ecommerce
Visualisation
Digital Assets
Design
Services
Brand Design
Brand Architecture
Kinetic Motion Design
Website UI/UX
Video
Abstract
A hearty tale of human ingenuity and the seamless collaboration between a modern workforce and artificial intelligence - an ever evolving story in today's world. We wanted to depict and personify AI in the most natural way possible, highlighting the new era technology we're standing in, and our willingness to embrace the change.
A hearty tale of human ingenuity and the seamless collaboration between a modern workforce and artificial intelligence - an ever evolving story in today's world. We wanted to depict and personify AI in the most natural way possible, highlighting the new era technology we're standing in, and our willingness to embrace the change.
[ABSTRACT]
Production
From strategic location selection and precise casting to the coordination of a skilled production team including director, cinematographer, and set design, every aspect was meticulously managed. This harmonious blend of technical skill and creative vision resulted in a visually captivating campaign that authentically represented the campaign purpose.
From strategic location selection and precise casting to the coordination of a skilled production team including director, cinematographer, and set design, every aspect was meticulously managed. This harmonious blend of technical skill and creative vision resulted in a visually captivating campaign that authentically represented the campaign purpose.
[PRODUCTION]
BEHIND THE SCENES
#thenextleap
Sound & Colour
Collaborating with a capable composer and lyricist, we created a bespoke soundtrack that not only complemented the visual narrative but also enhanced the emotional resonance of the campaign. The colour grading was executed with precision, using subtle hues and tones to underscore the mood and theme of the story. This careful attention to auditory and visual details resulted in a more cinematic and storyful piece.
Collaborating with a capable composer and lyricist, we created a bespoke soundtrack that not only complemented the visual narrative but also enhanced the emotional resonance of the campaign. The colour grading was executed with precision, using subtle hues and tones to underscore the mood and theme of the story. This careful attention to auditory and visual details resulted in a more cinematic and storyful piece.
[SOUND & COLOUR]
music and lyrics by Sarvagya Sharma & Ujjwal Lawania
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