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A rebrand for Litta, built to bring cleaner, confident waste solutions with simple systems, sharp communication, and a platform that works for everyone from households to businesses.
LITTA
2025
REBRAND
PROJECT SPEC
OSCO LONDON
Project Type
Rebrand
Services
Brand Design
Brand Architecture
Kinetic Motion Design
Website UI/UX
Industry
Environmental
Waste Management
Technology
Services
Brand design
Kinetic design
Website UI/UX
Brand Story
We partnered with Litta after an earlier rebrand attempt hadn’t fully landed. While the service was strong, the identity and digital experience were creating friction rather than clarity. The brief was to refine the brand and rework the UI/UX, focusing on the customer journey end to end. From first interaction to final collection, the experience needed to feel intuitive, trustworthy, and built to scale, supporting both everyday users and a growing B2B audience without losing its human edge.
Logo Build
The Litta logo is a considered wordmark, built to feel direct, legible, and confident. Within it sits the waypoint brandmark, embedded rather than applied, acting as a subtle signal of guidance, movement, and direction. This integration allows the identity to operate as both a clear wordmark and a flexible system, giving Litta a recognisable core that scales across digital touchpoints, physical assets, and service-led environments without feeling over-designed or symbolic for the sake of it.
Design Language
Litta’s design language was created to bring clarity and structure to a typically cluttered category. The system is minimal and highly legible, balancing approachability with authority. The colour palette centres on layered shades of green, supported by complementary accent colours used as functional UI indicators to inform and guide users. Typography and iconography are tightly integrated, with all icons derived from the waypoint brandmark itself, reinforcing consistency, direction, and a clear, intuitive customer journey.
Website UI/IX
The website experience was a central focus of the project, with significant attention given to UI and UX, user flow, and logic mapping. The challenge was to guide users through an often uncertain decision process, from selecting the right load size to understanding cost and committing to a collection. The journey was designed to feel clear, progressive, and reassuring, breaking complex choices into simple, logical steps. From load selection through to booking, the experience removes ambiguity, sets expectations early, and builds confidence at every stage.
Business Architecture
Litta Business was developed as a focused extension of the core brand, built specifically for B2B audiences. The identity adopts a stripped back approach, using a more restrained palette with a subtle shift towards a smarter teal to signal professionalism and scale. The wordmark is extended simply and deliberately, retaining the trust and recognition of Litta while allowing the brand to speak confidently to commercial partners, councils, and enterprise clients without unnecessary visual noise.
Brand Extention
Litta Quant was created as a proprietary technology layer that powers the Litta platform behind the scenes. It brings structure and intelligence to the operation, enabling smart route tracking, load size estimation, and predictive planning through embedded AI models. Rather than existing as a standalone brand, Quant is positioned as an integral part of Litta’s system, reinforcing the idea that the service is underpinned by technology that improves efficiency, accuracy, and decision making at scale.
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