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A long time partner for art direction and video production for product launch campaigns and photography since 2018, elevating their luxury carry brand narrative globally.
GRAMS(28)
2023
CAMPAIGN
PROJECT SPEC
OSCO LONDON
Project Type
Rebrand
Services
Brand Design
Brand Architecture
Kinetic Motion Design
Website UI/UX
Industry
Luxury
Leather Goods
Men's Fashion
Everyday Carry
Services
Art Direction
Set Design / Styling
Pre-Production
Casting & Talent
Film Production
Blueprint
Our art direction is a deliberate dance of light, texture, and space, carefully choreographed to capture the essence of refined products. This behind the scenes exploration showcases our blueprint for success - a harmonious blend of creative vision and meticulous execution, setting a new standard for visual storytelling in luxury branding.
Our art direction is a deliberate dance of light, texture, and space, carefully choreographed to capture the essence of refined products. This behind the scenes exploration showcases our blueprint for success - a harmonious blend of creative vision and meticulous execution, setting a new standard for visual storytelling in luxury branding.
[BLUEPRINT]
The Elevated Carry Project seeks to redefine the concept of carrying bags in high fashion, fusing practicality with the brand's signature style. We worked with Grams(28) to define a route that would aim to evoke style, class and empower individuals to elevate the way they carry.
[CAMPAIGN]
Art direction
Our art direction is a deliberate dance of light, texture, and space, carefully choreographed to capture the essence of refined products. This behind the scenes exploration showcases our blueprint for success - a harmonious blend of creative vision and meticulous execution, setting a new standard for visual storytelling in luxury branding.
Our art direction is a deliberate dance of light, texture, and space, carefully choreographed to capture the essence of refined products. This behind the scenes exploration showcases our blueprint for success - a harmonious blend of creative vision and meticulous execution, setting a new standard for visual storytelling in luxury branding.
[ART DIRECTION]
We ventured into a realm where refined hyper-modernism meets the allure of familiar spaces, all captured within a subtly dystopian atmosphere. This creative direction was a bold step, blending contemporary sophistication with a touch of the avant-garde. The result is a series of captivating frames that not only showcase the products but also narrate a story – one that resonates with the discerning, modern consumer.
[CAMPAIGN]
Set design
Our art direction is a deliberate dance of light, texture, and space, carefully choreographed to capture the essence of refined products. This behind the scenes exploration showcases our blueprint for success - a harmonious blend of creative vision and meticulous execution, setting a new standard for visual storytelling in luxury branding.
Our art direction is a deliberate dance of light, texture, and space, carefully choreographed to capture the essence of refined products. This behind the scenes exploration showcases our blueprint for success - a harmonious blend of creative vision and meticulous execution, setting a new standard for visual storytelling in luxury branding.
[SET DESIGN]
We ventured into a realm where refined hyper-modernism meets the allure of familiar spaces, all captured within a subtly dystopian atmosphere. This creative direction was a bold step, blending contemporary sophistication with a touch of the avant-garde. The result is a series of captivating frames that not only showcase the products but also narrate a story – one that resonates with the discerning, modern consumer.
[CAMPAIGN]
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