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A long time partner for art direction, and video production for product launch campaigns and photography since 2018, elevating their brand narrative globally.
Grams(28)
elevated campaign media
for luxury leather carry.
PROJECT TYPE ¹
SERVICES ²
INDUSTRY³
YEAR⁴
VIDEO CAMPAIGN
CREATIVE / ART DIRECTION
SET DESIGN /STYLING
PRE-PRODUCTION/ CASTING
VIDEO PRODUCTION
MOTION / POST PRODUCTION
LUXURY / CARRY
2018 -23
Our art direction is a deliberate dance of light, texture, and space, carefully choreographed to capture the essence of refined products. This behind the scenes exploration showcases our blueprint for success - a harmonious blend of creative vision and meticulous execution, setting a new standard for visual storytelling in luxury branding.
[BLUEPRINT]
The Elevated Carry Project seeks to redefine the concept of carrying bags in high fashion, fusing practicality with the brand's signature style. We worked with Grams(28) to define a route that would aim to evoke style, class and empower individuals to elevate the way they carry.
[CAMPAIGN]
Our art direction is a deliberate dance of light, texture, and space, carefully choreographed to capture the essence of refined products. This behind the scenes exploration showcases our blueprint for success - a harmonious blend of creative vision and meticulous execution, setting a new standard for visual storytelling in luxury branding.
[ART DIRECTION]
We ventured into a realm where refined hyper-modernism meets the allure of familiar spaces, all captured within a subtly dystopian atmosphere. This creative direction was a bold step, blending contemporary sophistication with a touch of the avant-garde. The result is a series of captivating frames that not only showcase the products but also narrate a story – one that resonates with the discerning, modern consumer.
[CAMPAIGN]
Our art direction is a deliberate dance of light, texture, and space, carefully choreographed to capture the essence of refined products. This behind the scenes exploration showcases our blueprint for success - a harmonious blend of creative vision and meticulous execution, setting a new standard for visual storytelling in luxury branding.
[SET DESIGN]
We ventured into a realm where refined hyper-modernism meets the allure of familiar spaces, all captured within a subtly dystopian atmosphere. This creative direction was a bold step, blending contemporary sophistication with a touch of the avant-garde. The result is a series of captivating frames that not only showcase the products but also narrate a story – one that resonates with the discerning, modern consumer.
[CAMPAIGN]
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