top of page
A rebrand for FourJaw, built to define the future of smart manufacturing with accessible, actionable insights that empower teams at every level.
FOURJAW
2025
REBRAND
PROJECT SPEC
OSCO LONDON
Project Type
Rebrand
Services
Brand Design
Brand Architecture
Kinetic Motion Design
Website UI/UX
Industry
SaaS
Manufacturing
Engineering
IoT
Services
Brand design
Kinetic design
Website UI/UX
Photography
Illustration
Brand Story
We partnered with FourJaw at a pivotal moment of growth. They turn raw machine data into clear, actionable insight, but their brand wasn’t matching the grit and precision of what they do. The challenge: build something that speaks with authority on the factory floor and clarity in the boardroom. A brand identity sharp enough to stand out in manufacturing, wise enough to resonate with engineers, operators, and leadership alike.
Logo Build
The FourJaw brandmark is a cluster of four engineered modules, rectangular forms with precision‑cut corners, all set on a strict grid. It nods to manufacturing language: fixtures, pallets, bar‑like data, structural metering. The asymmetry gives it motion, direction, momentum. Geometry scales cleanly from interface to product surface. Paired with a wordmark that is minimal but robust, it delivers industrial clarity without ornament.
Illustrative Devices
We designed a set of graphic devices and illustrations to mirror the precision of FourJaw’s data logic and the rhythm of its hardware. Each form is grounded geometry, grids, cut angles, minimal curves, abstracted but purposeful. These visual tools are never just warm‑ups. They’re functional echoes of what the product does: parsing noise, clarifying structure. Used across UI panels, posters, presentations, they bring visual hierarchy without distraction.
Tone of voice
Fourjaw’s voice is sharp, direct, and built for action. It avoids jargon and filler, focusing instead on clarity and impact. Every line is written to cut through complexity - confident but never dismissive, data-driven but always people-first. The result is messaging that speaks to factory leaders and operators alike, making insight feel accessible, usable, and undeniably valuable.
_gif.gif)
Iconography
Icons here are not shiny extras, they are utility. Lines with weight, clear silhouette, geometry that feels like FourJaw: square edges, consistent stroke, minimal detail. Every icon leverages whitespace just as much as mark, so glance‑legibility comes first. Whether a dashboard toggle, a mobile label, or part of a machine spec sheet, the icons speak the same visual language as the brandmark.
Brand Extention
We treated Machine + Link not as an add‑on, but as a structural sibling of the FourJaw logo. The “+” icon isn’t random, it’s cut from the same grid, angles, and visual physics that shape the wordmark. It borrows the logo’s precision, giving the hardware device its own visual voice that still feels undeniably FourJaw. The same proportions, the same spatial logic. It’s brand architecture that builds outward, not apart, hardware designed to feel like it belongs.
UI / Platform
The digital platform follows a grid of function: dashboard screens, data visualisation, dropdowns, panels. We built layouts that balance space with data weight, empty space isn’t padding, it’s signal. Colour accents (Process Purple) mark actions, statuses, alerts. Typography shifts between hierarchy levels without losing edge. Buttons, charts, toggles: designed for clarity under shifting light, on desktop or handheld. The platform isn’t designed to impress when still, it’s built to perform when live.
Application
FourJaw’s identity isn’t stuck in mockups. It plays out everywhere: on dashboards, workwear, machine badges, printed manuals, exhibition booths. The modular design devices flex, the graphic elements adapt, shrink, extend, while type, colour, layout survive distortion. Every implementation holds the brand’s character: confident, industrial, recognisable. Where others lose identity in usage, FourJaw doubles down.
.jpg)
bottom of page