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DreamDesk is an AI-powered, all-in-one guest communications hub, built to automate customer care across the hospitality experience to help fast-moving hotel teams manage pain points.
DREAM DESK
2025
BRAND IDENTITY
PROJECT SPEC
OSCO LONDON
Project Type
Rebrand
Services
Brand Design
Brand Architecture
Kinetic Motion Design
Website UI/UX
Industry
Hospitality
Guest Services
Artificial Intelligence
SaaS
Services
Brand Design
Motion Design
Print & Events
Website UI/UX
Brand Story
We worked with DreamDesk to define how a new kind of hospitality platform should look, sound and feel. The project covered the full identity system and front-end website, giving their AI-driven guest experience a confident, design-led presence that feels seamless, and acts as a single source of truth for hospitality users.
Design Language
A confident, modern wordmark sits at the heart of the identity, designed to feel warm, calm, and quietly premium across every touchpoint. Rounded geometry and open letterforms keep it human and approachable, while a dawn-to-dusk gradient system adds flow, warmth, and a subtle sense of movement that mirrors the guest journey.
Variable Type
DreamDesk’s variable type system blends human touch with AI precision. A fluid range between serif and sans serif, with variable italics and weight, lets the letterforms shift with context. The result balances warmth and clarity with structure and control, becoming a living typographic voice that moves between personality and performance, just like the platform itself.
Website UX/UI
The UI/UX was designed to feel calm, supportive, and immediately usable, reflecting the reality of busy hospitality teams. The website and front end focus on clarity over complexity, using considered hierarchy, generous spacing, and intuitive flows to reduce cognitive load. Every interaction was shaped to feel helpful rather than demanding, guiding users through features and information without friction. The result is a digital experience that feels quietly confident and human, positioning DreamDesk as a tool that supports people in the background rather than asking for constant attention.
Glassmorphic Panel
Glassmorphic panels, buttons, and UI windows were used deliberately to express the intelligence behind the DreamDesk interface. These layered, translucent elements create a sense of depth and responsiveness, subtly signalling the presence of AI-driven functionality without overwhelming the user. The approach allows complex automation and data processing to feel light, approachable, and integrated, reinforcing the idea that advanced technology is working quietly in the background to support hospitality teams rather than distract them.
Print and Event
The DreamDesk brand was extended into print, event, and experiential environments to ensure it held its presence beyond the screen. Banners, physical assets, and environmental graphics were designed to reflect the same clarity and restraint found in the digital experience, using scale, layout, and materiality to communicate confidence without noise. These applications allow the brand to show up consistently at events and in public-facing moments, reinforcing DreamDesk as a considered, human-first platform wherever it is encountered.
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