West London
CASAÑOR
2026
BRAND IDENTITY
PROJECT SPEC
OSCO LONDON
Project Type
Rebrand
Services
Brand Design
Brand Architecture
Kinetic Motion Design
Website UI/UX
A blue-sky rebrand and digital identity overhaul for Mee Energy, designed to support a smarter transition to renewable energy by making it easier to understand, adopt, and manage.
Industry
Green energy
Finance & Fintech
Solar power
Home energy
Renewables
Services
Identity Design
Kinetic Motion Design
System UI/UX
Website Build
Brand Architecture
Brand Story
We partnered with Mee Energy to reimagine a brand that could lead the next era of renewable adoption, across solar, EV, heat, and home energy tech. The result is a clean, modular identity designed for clarity, trust, and scale. From strategy and tone to digital ecosystem and motion, the brand was built to empower real people through better energy, with simplicity, structure, and zero fluff.
Logo Build
The Mee logo is built from four simple triangles, a mark that uses negative space to subtly echo sunlight hitting a solar panel. But it’s more than a symbol. These shapes became the foundation for the entire brand system: a modular design language used across icons, grid layouts, UI elements, and motion. The same triangles are echoed as mask cuts in the wordmark, bringing a softness to the letterforms, and introducing a sense of continuity and circularity.
Logo Build
The Mee logo is built from four simple triangles, a mark that uses negative space to subtly echo sunlight hitting a solar panel. But it’s more than a symbol. These shapes became the foundation for the entire brand system: a modular design language used across icons, grid layouts, UI elements, and motion. The same triangles are echoed as mask cuts in the wordmark, bringing a softness to the letterforms, and introducing a sense of continuity and circularity.
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Design Language
Mee’s design language was built to feel bold, energetic, and precise, combining the confidence of a fintech platform with the optimism of green energy. The colour palette is intentionally electric, using high-impact greens alongside clean neutrals and dark grounding tones to signal both sustainability and financial credibility. Custom container shapes echo the structured conformity of solar panel arrangements on residential roofs, referencing the physical product while introducing a modular, system-led logic to the interface.
Design Language
Mee’s design language was built to feel bold, energetic, and precise, combining the confidence of a fintech platform with the optimism of green energy. The colour palette is intentionally electric, using high-impact greens alongside clean neutrals and dark grounding tones to signal both sustainability and financial credibility. Custom container shapes echo the structured conformity of solar panel arrangements on residential roofs, referencing the physical product while introducing a modular, system-led logic to the interface.
Design Language
Mee’s design language was built to feel bold, energetic, and precise, combining the confidence of a fintech platform with the optimism of green energy. The colour palette is intentionally electric, using high-impact greens alongside clean neutrals and dark grounding tones to signal both sustainability and financial credibility. Custom container shapes echo the structured conformity of solar panel arrangements on residential roofs, referencing the physical product while introducing a modular, system-led logic to the interface.
Design Language
Mee’s design language was built to feel bold, energetic, and precise, combining the confidence of a fintech platform with the optimism of green energy. The colour palette is intentionally electric, using high-impact greens alongside clean neutrals and dark grounding tones to signal both sustainability and financial credibility. Custom container shapes echo the structured conformity of solar panel arrangements on residential roofs, referencing the physical product while introducing a modular, system-led logic to the interface.
