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 A creative partnership dedicated to redefining Bodylines’ identity, aligning with their dual focus on natural skincare and non-surgical aesthetics, with a clean, holistic, and balanced appeal.

BODYLINES

2023

REBRAND

PROJECT SPEC

OSCO LONDON

Project Type

Rebrand

Services

Brand Design
Brand Architecture
Kinetic Motion Design
Website UI/UX

Industry

Skincare
Beauty 
Aesthe

Services

Brand Design
Brand Architecture
Kinetic Motion
Design Photography
Art Direction
Event Graphics

Brand Story

Bodylines was built on the belief that skincare should be both intuitive and effective. We partnered with the founders to build a brand that reflects a deeper approach to beauty - one rooted in nature, elevated by science, and designed to support lasting skin health. What began as a small clinic in London has grown into a holistic brand offering both natural skincare and aesthetic treatments with the same guiding principle: to care deeply, and work gently.

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Brand architecture

At the heart of Bodylines are two distinct offerings - Bodylines Skincare, a line of science-backed natural products, and Bodylines Skin Clinic, specialising in non-surgical aesthetic treatments. Each supports the other. Together, they create a balanced, full-circle approach to skin health that prioritises care, clarity, and results.

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Visual identity

The identity is designed to feel calm but assured - a balance of minimalism and intention. The wordmark is set in a quietly confident serif, softened by generous spacing and grounded layout. The palette draws from neutral, natural tones to echo the purity of the products, while graphic restraint reflects a brand that doesn’t need to shout to be heard.

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Product label design

Each label was designed to be clear, calming and tactile. A monochromatic palette paired with soft matte finishes creates a sense of stillness, while clean typography and spacious layout ensure the information is precise and accessible. Every product is considered - from shape to finish - creating a system that feels cohesive and quietly elevated.

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Tone of voice

We developed a tone of voice that sits between the clinical and the botanical - warm, clear, and quietly authoritative. The language is rooted in simplicity, favouring clarity over claims. Across packaging, social, and digital, every word is chosen to reflect the brand’s values: transparency, care, and a belief in slow, science-led skincare.

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Art direction

The art direction focuses on subtle textures, soft natural light, and neutral environments. Every image is composed with intention - celebrating product form, surface detail and material finish. We kept the styling minimal and the sets open, allowing the products to breathe and reflect the serene, grounded nature of the brand.

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Art direction

The art direction focuses on subtle textures, soft natural light, and neutral environments. Every image is composed with intention - celebrating product form, surface detail and material finish. We kept the styling minimal and the sets open, allowing the products to breathe and reflect the serene, grounded nature of the brand.

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