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A creative partnership dedicated to redefining Bodylines’ identity, aligning with their dual focus on natural skincare and non-surgical aesthetics, with a clean, holistic, and balanced appeal.
Bodylines Skincare
holistic creative support for an all natural skincare brand
PROJECT TYPE ¹
SERVICES ²
INDUSTRY³
YEAR⁴
BRAND CREATION
BRAND DESIGN
BRAND ARCHITECTURE
SOCIAL DIRECTION
PRINT / PACKAGING
ART DIRECTION
BEAUTY/SKINCARE
2018 -24
Bodylines approached us with a vision: to create a skincare brand that bridges the gap between nature and science. They wanted a brand identity that reflects their commitment to natural ingredients and rigorous scientific testing, while embodying a sense of mindfulness and holistic well-being.
[OVERVIEW]
[OLD LOGO]
[SKIN CLINIC]
[SKIN CARE]
The identity is made up of two complementary pillars to provide a holistic approach to beauty and wellness. The Skin Clinic offers non-surgical aesthetic treatments with a focus on natural enhancement, while Bodylines Skincare delivers natural, science-backed products for healthy, radiant skin. Together, they merge science and nature to promote overall skin health.
[ARCHITECTURE]
[PRODUCT]
[LIFESTYLE]
[SKIN CLINIC]
[SCIENCE]
[PROCESS]
Rainforest
Sandstrom
Marine
Glaicier
We created the Bodylines product labels with a minimalist design, using a monochromatic palette and clean typography to convey elegance and purity. We chose varied packaging shapes and matte finishes to add a refined touch, while clearly presenting product benefits and ingredients to foster trust and transparency. This cohesive approach reflected Bodylines’ commitment to natural, science-backed skincare, positioning the brand as a premium choice in the market.
[PRODUCTS]
From land to lab. The art of simplified apothecary.
Due to polymorphic’s importance as a key component of Fyous, it was important to ensure that it was easily identifiable aand so we developed the bracket icon out of the Fyous logo to visualize that polymorphic technology is at the heart of Fyous. Whilst also using elements from the Fyous logo such as the 'o' to create design elements that can be used to support the brand i.e a dot grid which resembles the scanning technology Fyous uses.
[SOCIAL TONE]
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