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A new identity for Visune, who create 3D assets, ready-to-render interiors. studio scenes, drag-and-drop materials, making computer generated visuals more accessible.
Visune
a whole new identity and
rebrand for 3D assets.
PROJECT TYPE ¹
SERVICES ²
INDUSTRY³
YEAR⁴
REBRANDING
BRAND DESIGN
BRAND ARCHITECTURE
KENETIC MOTION DESIGN
WEBSITE UI/UX
ECOMM/ 3D DIGITAL ASSETS
2023
In pursuit of a more unique brand identity and enhanced ownership, "momnt" was transformed into "visune." This rebranding initiative aimed to elevate the company to the next level while staying firmly rooted in the creative space. This transformation signifies a fresh start and a confident stride towards establishing itself as a leading force in the digital asset space.
[OVERVIEW]
[WORDMARK]
before
after
[VISUNE IS A COMBINATION OF TWO WORDS]
Visual
Represents the creative aspect of the brand, emphasizing the importance of sight, aesthetics, and the power of visuals. It relates to anything visually appealing, artistic, or design-oriented.
Unity
Encompasses the concept of endless design possibilities. it also symbolises a sense of cohesion, harmony, and collaboration. It conveys the idea of bringing together different elements, expressions.
Our second major theme is 'endless', signified by our brand mark. This stamp serves as a smaller identifier of the brand, and a reminder that our resources can be moulded and manipulated endlessly to fit your needs.
[BRANDMARK]
The choice to use Saans as the signature typeface for Visune aligned directly with the notion that the visuals were the going to be the hero and to craft an identity where every piece of design would accompany and serve, aiming to create design that would seamlessly complement Visune's assets.
[TYPOGRAPHY]
From the very start of our development of Visune, we wanted to ensure that our resources do the talking. Visune itself has very little colour outside of greyscale. Instead, graphics adopt the key colours of each individual resource. This will expand across the whole Visune sphere: website UI, social posts, advertisements. Everywhere.
[COLOUR]
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Glassmorphism is a frosted-glass effect that brings depth and translucency, whilst also referencing the brands connection to rendering. This can be used in a varity of differents ways across the brand.
[GLASSMORPHIC]
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Visune continues to build out and develop a library of visual assets to enable creators to elevate their projects to the next level. We're continuing to work closely with their founder Liam Martin on visual support and campaign content.
[WHERE WE ARE TODAY]
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