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Crafting multiple brand touchpoints from the ground up that reflect elegance, timelessness and introduce a new line of EV charger that are more of an extension of your home, not just your car.
Joy Resolve
campaign media for
a better way to brew.
PROJECT TYPE ¹
SERVICES ²
INDUSTRY³
YEAR⁴
VIDEO CAMPAIGN
CREATIVE / ART DIRECTION
SET DESIGN /STYLING
PRE-PRODUCTION/ CASTING
VIDEO PRODUCTION
MOTION / POST PRODUCTION
LUXURY / CARRY
2018 -23
Based in the cotswolds; Mandy & Dave wanted then brand’s look to have an element of heritage and nature rather than blending in with the endless other tech brands out there. Each charger is make in the UK at the HQ with a lot of craft, purpose and safety in mind.
[OVERVIEW]
The Fyous parent brand stands as the overarching master identity. Under its umbrella, the 'Made in Sheffield' sub-brand emerges, celebrating the brand's proud local craftsmanship and heritage. Complementing this is 'Polymorphic', a distinct sub-brand dedicated to .
[DESIGN LANGUAGE]
The Fyous parent brand stands as the overarching master identity. Under its umbrella, the 'Made in Sheffield' sub-brand emerges, celebrating the brand's proud local craftsmanship and heritage. Complementing this is 'Polymorphic', a distinct sub-brand dedicated to .
[DESIGN LANGUAGE]
The Fyous parent brand stands as the overarching master identity. Under its umbrella, the 'Made in Sheffield' sub-brand emerges, celebrating the brand's proud local craftsmanship and heritage. Complementing this is 'Polymorphic', a distinct sub-brand dedicated to Fyous' proprietary custom moulding technology, exemplifying the brand's commitment to personalised comfort and cutting-edge design. Together, these sub-brands enrich Fyous' overarching narrative, offering a comprehensive and diverse brand experience.
The brandmark; referred to as the ‘fusion mark’ embodies Fyous’ function, what it’s made up of and how it works in a single symbol.
The two sides are formed using a geometric footprint, merged together and displaced to echo how no two feet are the same.
The shape also takes on the personality of an ‘F’ and ’S’ self depicting the fusion of Fyous.
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